Identification of Bloodstain Patterns

The analysis of bloodstain patterns can be a decisive part of a forensic investigation. The patterns of bloodstains may concur with or challenge the sworn statements of witnesses, victims, and suspects. Such bloodstain patterns simply identify the source of the blood and the direction of the blood’s flight path, but during the process, the events of the crime can be reconstructed with reasonable accuracy. Unfortunately, the old method of analyzing bloodstain patterns, which uses strings, requires much time and effort. It is also subject to human error.To reduce human error, mathematical calculations are used instead, along with a computer software program known as Back Track. Yet, a three-dimensional representation of the results of bloodstain analysis will be more convincing in any court representation. Therefore, in an effort to revolutionize this aspect of forensic investigation, a concerted effort by four researchers from three agencies, Ottawa Police Service, Carleton Uni versity and Royal Canadian Mounted Police, was conducted using the AutoCAD software. The researchers were Kevin Maloney, A. L.Carter, Scott Jory, and Brian Yamashita. The results of their studies were reported in an article published by the Journal of Forensic Investigation, in 2005, volume 55, issue 6, and pages 711 to 725. The article attempts to demonstrate how the combined use of AutoCAD and Back Track programs can create three-dimensional representations of a bloodstain analysis. Summary and Critique The overall purpose of Maloney, Carter, Jory, and Yamashita is to explore the possibility of creating a three-dimensional representation of an analysis of bloodstain patterns.They utilize a simulated crime scene that is typically used at the Canadian Police College. The choice of this crime scene is to have known bloodstain patterns with which the results of the combination of Back Track and AutoCAD can be compared. Both the impact angles and the glancing angles of the bloodstain t rajectories were incorporated into the program. The comparison shows that the computerized calculations of virtual strings created by the Back Track program match the known location of the blood source, with an average error of six centimeters only. These results prove the precision abilities of the said software.However, a major weakness of this study is its unquestionable reliance on the Back Track program. This program has many limitations and it was even pointed out later in 2006 by Andy Maloney (the relationship to one of the researchers is not described). For example, the Back Track is incapable of computing angled surfaces (Maloney, 2006). Yet, despite the limitations, the efficacy of using the program is grounded on established theory and supported by experimental validation (Carter, 2001). There would be expected errors but these are assumed to be insignificant in the overall investigation.At the same time, the software is known to undergo updates and modifications. The gre atest strength of this research is the launching of a better interface between the laboratory science of the forensic team and the assessment abilities of the court. The AutoCAD program has a feature that locks the virtual strings and enables any user to view them from different perspectives. The three-dimensional representation of the analysis of bloodstain patterns is, as the researchers concluded, â€Å"extremely useful in court presentation† (Maloney, et. al. , 2005, p. 724).This article, as well as the research study that it describes, can be considered as a milestone towards a revolutionary aspect of bloodstain pattern analysis. Instead of numbers presented in tabular form or in picture graphs, the results of the analysis can be presented in three dimensions. In three dimensions, the court presentation becomes more realistic, more convincing, and more enlightening, such that the jury can make better assessments. But this article, as far as the advances in forensic scien ce in general and in bloodstain pattern analysis in particular go, can be considered somewhat obsolete.There are now new software or computer programs that can be utilized to produce the same three-dimensional results (Kanable, 2006). This means that in conducting an analysis of bloodstain patterns, a forensic investigator has other options, aside from the combined use of the Back Track program and the AutoCAD. But this wider range of technological tools does not detract from the greatest significance of this article. This article, in great detail and with diagrams, shows how the observed and calculated data are translated into three dimensions. Thus, this article is a recommended reading for every forensic science student.Bibliography Carter, A. L. (2001). The directional analysis of bloodstain patterns theory and experimental validation. Canadian Society of Forensic Science, 34 (4), 173-189. Kanable, R. (2006). HemoSpat: New bloodstain pattern analysis software to hit the market. Law Enforcement Technology, August issue. Retrieved September 28, 2007 from the website of Officer. com at http://www. officer. com/publication/article. jsp? pubId=1&id=32890 Maloney, K. , Carter, A. L. , Jory, S. , & Yamashita, B. (2005). Three-dimensional representation of bloodstain pattern analysis. Journal of Forensic Identification, 55 (6), 711-725.

Louis Vuitton Case Study Essay

The global luxury goods’ marketplace in the past decade has experienced nothing short of a complete evolution and transformation. This industry has endured global economic downturns in advanced economies such as the United States requiring them to branch out of their comfort zones and expand into emerging markets specifically the BRIC countries. These Asian nations possess high GDP rates that are anticipated to increase significantly in the upcoming years. Luxury goods were once a possession of strictly the wealthy, brand conscious consumer with a high disposable income. Within these developing economies reside a â€Å"new breed of young entrepreneurs and noveau riche consumers†, offering large potential within the middle class market for luxury brands (Pan). Although these countries offer significant promise, access will come at the cost of fierce competition, potential of counterfeiting and international trade barriers. Bernard Arnault, the head of the Louis Vuitton Moet Hennessy brands, recognizes that penetration, growth and development in these emerging markets are a critical part of the brand’s long-term global strategy. LVMH is the parent company of around 50 sub-companies that run autonomously and implements the Star Brand formula. The company is determined to capture the growing Asia market with particular focus on China, Japan, South Korea and India. Although these areas are quite affluent and familiar with Western luxuries, LVMH faces difficult challenges such as raising consumer awareness, counterfeiting, and emphasizing purchase within one’s own nation state. The recommendations of this case analysis addresses each of the challenges and offers both a short term and a long-term implementation plan. If LVMH executes the suggested recommendations, the organization will be a global powerhouse by both western and eastern standards. LVMH’s Mission, Vision and Core Values LVMH Mission: To represent the most refined qualities of Western â€Å"Art de Vivre† around the world. LVMH must continue to be synonymous with both elegance and creativity. Their products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy. Five Fundamental Values: Be creative and innovative Aim for product excellence Bolster the image of brands with passionate determination Act as entrepreneurs Strive to be the best in all they do Challenges Maintain Status as the Leader in the Luxury Goods Market Part of LVMH’s mission is to be the leader in the global market for luxury goods. LVMH is the world’s largest and most profitable player in the luxury goods market. They have established this with a product life cycle that emphasized product elegance, quality and uniqueness. The challenge is to stay on top. The vision of the company is to maintain its customer’s loyalty and its strong brand name, while finding new markets worldwide. LVMH is working hard at keeping its star brands in the limelight and constantly reinforcing the value of its brands. Economic Downturns Threat of New Entrants: Multiple distributions channels/marketing strategies Brand loyalty and recognition of larger companies Large investment cost for initial entrance Government intervention (import tariffs) A plethora of distribution channels are available for new entrants into the luxury goods industry. These marketing strategies include but are not limited to franchising, mergers and acquisitions. Many of today’s largest luxury concerns have achieved their success globally through implementation of these approaches. Although opportunity exists for new entrants, barriers are quite high in regards to qualitative and quantitative measures. Mature and established luxury goods brands such as Louis Vuitton and Gucci, have a strong brand loyalty and recognition amongst consumers, suppliers and retailers (Manning-Schaffel). Luxury goods raise awareness and sales to the public through marketing tactics, which are quite costly. With any product in the early stages of the product development there is a substantial initial investment required to create brand consciousness. This is most felt by small and or independent brands. A typical global advertising campaign is extremely costly and ultimately drives sales (Wittner). Lastly, depending on the country a luxury good is looking to penetrate government intervention and import tariffs may act as a barrier, especially in the Asian market. In China alone, import duties have increased from 10% to 30% since 2007 (hktdc.com). Regardless the amount of tariffs imposed and transportation costs make it quite difficult for new entrants into the  luxury goods global market place. Bargaining Power of Suppliers: Various suppliers available Independent sourcing initiatives Supplier bankruptcy Within the luxury goods industry, a suppliers’ role is to provide materials such as fabric, and raw goods in order to create the end high quality end products. The number of suppliers varies based on geographical location and specific material need. Hence supplier power can vary but in most cases is quite high. Therefore because some raw materials are limited and/or more costly across the globe many concerns are taking matters into their own hands. The brand Hermes is a perfect example of this. In the past the group had worked with crocodile suppliers in Louisiana, but due to high charged costs this changed (Wheeler). Instead the luxury group now breeds its own crocodiles in Australia independently in order to address global demands for the Birken handbag (Jlieman). During the current economic times and conditions many suppliers have been forced to file bankruptcy. This has a detrimental effect on many luxury concerns. According to one article, â€Å"the company would lose time trying to buy materials directly, resulting in a delay in the construction† (Jieman). The time it takes to switch suppliers is also one that is quite costly to the luxury concern. Bargaining Power of Buyers: Global economic & security crisis Brand recognition and perceived value High concentration of distribution channels There have been several notable economic and security crises that have occurred globally, which have had significant impact on the luxury goods market place. Therefore buyers (consumers) have a significant possess a tremendous amount of power. The last few years have shown that no country is invincible to recession. This point is evident in the Asian financial crisis, the current United States recession and most recently, the debt crisis of the European Union. Strict financials are not the only woes causing decrease sales in the luxury goods industry. Decline in travel is also attributed to security issues. These security concerns include the terrorist attack on the United States in 2001, as well the SARS outbreak and chicken flu within Asian in 2003. Each of these events has had a detrimental effect on the luxury goods market (Prince Associates 2008). Security measures have escalated tremendously and are conducted far more thoroughly therefore increasing travel. The luxury goods market therefore has seen considerable growth (Prince Associates 2008). Many residents within Asia will travel internationally for western goods due to perceived quality and value associated with specific brands, such as Louis Vuitton (Chadha). There is a high concentration of distribution channels of luxury goods ranging from high-end retail chains to privately owned boutiques. Due to the global recession, buyers within these channels have a substantial amount of bargaining power. It is important to note that this bargaining power varies significantly around brand. For example, Louis Vuitton and Hermes offer no sales or discounts to their products regardless of geographical location. Therefore there is little bargaining power possessed by buyers. It is this lack of negotiation to both consumers and buyers that increased the perceived value of brands (Noor). Threat of Substitutes: Counterfeit merchandise presence Increase in discounted designer goods Purchase of designer goods overseas versus in home country Although many financial opportunities exist for luxury brands to expand their availability internationally, there is also a presence for threats of counterfeits. These risks are most often associated to Asian markets, in particular China and Hong Kong. According to a USA Today article, it has been calculated that 80% of all confiscated counterfeit luxury goods originate from China (O’Donnell). This imitation merchandise is available through an array of distribution channels ranging from the street vendors to online store sites. These outlets allow for individuals to purchase these goods at a low cost regardless of geographical residence. Therefore, threat of substitutes is radically high. In a time of global recession, many designers have adjusted their products to a cost effective strategy. Products such as Prada and Gucci for example allow for their high-end merchandise to be sold at a discounted price in order to reduce inventory. In addition, designers such as Vera Wang and Dana Buchman have created lines to be sold at retailers such as Target and Kohls to appeal to the middle class (Coffey). Jimmy Choo who also offers a special line to H&M in certain geographical areas implements this sales strategy (Sibbles & Pidd). Louis Vuitton as mentioned above does not offer sales or discounts on any fashion or leather goods merchandise and therefore runs a high risk of substitution to price sensitive consumers (Noor). Prices are raised internationally in order to offset the price of import tariffs to certain geographical settings. For example for European luxury brands in order to import goods to the Asian market the price of the good significantly greater than one would pay in a European country. This has caused the threat of substitutions to rise. Competitive Rivalry: Large concerns economies of scale Availability of counterfeit merchandise Shift from â€Å"superluxe to simpleluxe† (Wheeler) Competitive rivalry is exceptionally high globally in the luxury goods market. This occurs because of the existence of many large economies of scale, availability of designer counterfeit merchandise, low cost designer products, and a shift from expensive elaborate brands to more simplistic less expensive ones. One reason in particular is that there are several large concerns of economies of scale. These concerns include but are not limited to Louis Vuitton Moet Hennessey, Gucci and Cartier. According to hoovers.com, â€Å"Large companies have advantages in economies of scale in operations, can more easily raise capital, and have strong name recognition†. It is with this available capital that successful advertising campaigns have been launched, driving market share and consumer brand loyalty. As mentioned previously, the availability and demand of counterfeit designer goods is on the rise. Availability of this merchandise decreases sales of the legitimate designer products. According to one article by Donald Brown a journalist from the Independent, â€Å"Research has found as many as seven out of 10 buyers of luxury goods are willing to â€Å"mix and match† designer brands alongside known fakes. And evidence has emerged of a soaring market for â€Å"lookalike† goods in which cheaper products are passed off as the real thing, simply without the designer label† (Brown). The depressed global economy has been named the main culprit in even the rich and wealthy seeking â€Å"simpleluxe vs. superluxe† (Wheeler). This transition defined in an article by Karen Wheeler is that many people, â€Å"†¦are looking for now is simple-luxe – smaller, accessibly priced luxuries that improve everyday life rather than flaunting your wealth† (Wheeler). This phenomenon has been seen across continents, as individuals are not willing to spend a month’s salary on a luxury good, therefore impacting the luxury goods industry tremendously, especially on sales of their bigger price tag items. Alternatives LVMH should introduce security labels to eliminate counterfeiting and for â€Å"gray-market† protection. Pros: Implement â€Å"intelligent security labels†, a unique label that will identify genuine Louis Vuitton products from counterfeited products. Louis Vuitton created the signature monogram Canvas to prevent counterfeiting. The company takes counterfeiting seriously and employs a team of lawyers and special investigation agencies that are actively pursuing offenders through the courts worldwide. LVMH is allocating a significant budget amount to counteract piracy of its goods. The company closely controls the distribution of its products; Louis Vuitton sells its products strictly through its own retail stores, small boutiques in high-end department stores and online through its website. Cons: Louis Vuitton is one of the most counterfeited brands in the fashion world  due to its image as a status symbol. LVMH faces a †gray-market† in Asia, where handbags cost 40% more in Japan than they do in France. Arbitrage business of handbags – people fly to France to buy handbags for the purpose of resale through parallel channels in Japan. LVMH should increase the number of Duty free shops and airport stores presence around the world. Pros: Over 100 million of Chinese travel annually and Duty-free shops are important shopping locations for Chinese travelers. On average Chinese travelers spend $928 on shopping in duty-free shops and airport shopping during their outbound trip. Shopping is considered a â€Å"must-do† by most Chinese travelers when traveling overseas. Chinese outbound travelers tend to be young (20-39 years old), well educated and with higher income, working professionals, tech-savvy and fashionable (interested in cutting-edge gadgets and latest fashions). Confectionery, fashion, fashion accessories and cosmetics are the most popular or international branded items purchased by Chinese travelers during their foreign overseas trips. India has been ranked as one of the fastest growing travel and tourism economies in the world both for inbound and outbound travel. India has an increasingly affluent middle class with growing disposable income willing to spend on luxury items. The product categories mostly purchased by the Indian outbound travelers on their trip abroad are confectionery, fragrances/perfumes, fashion and accessories, leather goods and cosmetics. Duty-free shops and stores at overseas airports are the most frequented purchasing places for Indian travelers. Shopping at Duty-free shops and airport stores is more impulse driven than pre-planned for Indian travelers which they expect to see various offers available such as exclusive fine gifts or exclusive fashion collections. There is not much else to do at most airports other than walk around window-shopping and occasionally making purchases. Cons: Price difference can be quite large from one duty-free to another, depending on its location, sometimes for the same size, brand and product purchased. Even though Duty-free shops do no apply local or national taxes and duties, shoppers may still have to pay duties in their home country on items purchased from a duty-free shop. LVMH should reach out to the middle-class  customers who are willing to purchase luxury items. Pros: Sales of luxury products are on the rise in Asia-Pacific area. Growing middle class in India and China is increasingly buying designer goods. In India, shoppers mainly comprise of â€Å"status seekers† and â€Å"technology savvy†. Cons: In order to make their products more affordable for middle-class consumers, LVMH might have to compromise on quality, by lowering labor costs or moving production offshore. Using less skilled workers and the ability to provide more merchandise lines to their stores, could make the brand less exclusive in the long run because of increase in popularity and mass appeal. Open manufacturing plant for handbags in India Pros: Reduce/Eliminate tariffs and transportation costs. India has an English-speaking population. Improved social and political stability in India. India has cheap labor force and will cost the company less to manufacture the handbags. Growing middle-class with disposable income willing to spend on luxury items. Cons: â€Å"Made in France† was an important selling point at LVMH, although 2 of 14 factories were in Spain and one in California. Customers expect western quality. Buyers in India are concerned with being offered the latest products and designs. The myth of the brand is linked to where the product is manufactured. Compromise on quality by slashing labor costs and making the products in India. Conditions in operations in India are not promising. Create new markets and advantages by introducing LVMH brands to children/teenagers Pros: Introduce LVMH brands to kids – they become lifetime customers. Create new markets by offering merchandise specifically to children/teenagers. These offerings will allow for womb to tomb mentality and increase customer lifetime value as well as brand loyalty. Cons: Investment and research is costly. Very risky. Small market segment. Recommendations Combat Counterfeiting Diversification of product lines and innovation is essential for LVMH to stay ahead in the luxury goods market. One-way LVMH to achieve this is to extend their customer base to include children and teenagers. â€Å"Many reports indicate luxury buying is supported more from Baby Boomer grandparents and relatives who are eager to spare no expense. Some experts even theorize that the lavish spending and pampering is due to an opposite psycho-economic creation to a person’s own strict upbringing,† (Mesa). Parents are also experiencing higher incomes and tend to save on certain items the families consume but are â€Å"trading up on products for loved ones – specifically children and pets,† (Mesa). Children also have more say in regards what products they prefer. Children and teenagers are experiencing higher allowances than we’ve seen in the past (Mesa). Louis Vuitton would not be the only luxury goods brand when launching children’s and teenage product line. Luxury goods producers such as Dolce & Gabbana and Versace embraced this opportunity and broadened their product lines by launching clothing lines. Dolce & Gabbana launched the ready-to-wear line D&G Junior and â€Å"offers a unique 2004/2005 collection aimed at newborns and pre-teens,† (Mesa). Versace rolled out a clothing line that target kids ages 4 to 14 (Mesa). This strategy may prove to be risky and LVMH will have place investments towards research and development and eventual marketing and advertising costs upon launch. The children’s market, although potentially lucrative for a business, is a small segment. However, Louis Vuitton, among other luxury brands, has already entered in the baby market through products like baby bags. This will provide LVMH with leverage in that particular product segment. â€Å"Since baby bags are more about a fashion accessory with functional benefits for parents to carry, it is not surprising that luxury handbag makers have jumped on the baby bandwagon,† (Mesa). Many products such as mini-handbags, jewellery, and shoes can be diversified and included in the children’s product line. Works Cited (2009). DATAMONITOR: LVMH Moet Hennessy Louis Vuitton SA. LVMH Moet Hennessy Louis Vuitton SA SWOT Analysis, 1-8. Retrieved from Business Source Complete database. Boorstin, J. (2005). Louis Vuitton Tests a New Way to Fight the Faux. Fortune, 151(10), 34. Retrieved from Business Source Complete database. CLCB Website (2009, October 22). LVMH Acquires Chinese Traditional Spirits Distillery: Could Westerners Be Sipping Baijiu In Coming Years? Retrieved February 21, 2010, http://chinaluxculturebiz.wordpress.com/2009/10/22/lvmh-acquires-chinese-traditional-spirits-distillery-could-westerners-be-sipping-baijiu-in-coming-years/ EU Business Website (2007, March 31). India in Advanced Talks with EU to ‘Correct’ High Liquor Duties. Retrieved February 23, 2010, http://www.eubusiness.com/topics/trade/india-eu.34 Fitszimmons, E. (2008, September 8). LVMH to Boost Awareness. Retrieved February 21, 2010, http://www.media.asia/searcharticle/LVMH-to-boost-awareness/2008/32488?src=relate Foster, D. (2007, February 21). Dressing Lean: Louis Vuitton Edition. Retrieved, http://www.evolvingexcellence.com/blog/2007/02/dressing_lean_l.html Haisma-Kwok, C. & Jones, G. (2009). Arnault Bullish On LVHM, China. WWD: Women’s Wear Daily, 197(109). Retrieved from Business Source Complete database. Kerns, J. LVMH Moà «t Hennessy Louis Vuitton SA. Retrieved February 20, 2010, http://www.answers.com/topic/lvmh-mo-t-hennessy-louis-vuitton-sa

Career Planning from the Perspective of Management - Free Essay Example

Sample details Pages: 3 Words: 790 Downloads: 6 Date added: 2019/03/11 Category Career Essay Level High school Tags: Career Plan Essay Did you like this example? Career Planning from the Perspective of Management I am very accustomed to spending a small amount of time to achieve great results. I used to prepare my resume only one day before the job interview and focusing on what should have been done until the very last minute of the competition. The results have always been good (or to say, not bad), so I just keep following this â€Å"last minute rule†. Don’t waste time! Our writers will create an original "Career Planning from the Perspective of Management" essay for you Create order I always feel that if I work hard for a few weeks or such, I can always get what I want. However, sometimes I do have some doubts: I have spent a whole weekend, forty-eight hours to modify my resume, why is it not good enough? Or I have spent a month practicing myself for an internship, why didn’t I have any results? I have already started preparing for the interview, and I have been practicing in a whole week, why is it not enough? Planning matters We all think that one weekend, one week, or one month is enough for preparing our important life events. In fact, it’s insignificant. I’ve been in the United States for about two years. During this time, I found that most of my classmate start their career planning in a very early stage, especially for job hunting. Their â€Å"unit† is not a few days or a couple of weeks, but a few years. I have seen countless sophomores writing their resumes before the start of the school, planning what kind of research and training skills they would like to gain for their sophomore year. They usually start interview practicing and start thinking about the company they want to go after their graduation. Step by step, right on target. This is the power of planning. Plan your future ahead of time and implement it based on your own situation and resources around you. The most typical is the 10,000-hour rule: if you want to be good at something, you have to work on it for at least 1 0,000 hours. When I want to give up a task I started a month ago, do other people still move forward with determination? When I feel that something is unfair, does other people take more time to execute and less time to complain? There is no crash in the world. The success of one’s life must be accumulated step by step. Motivation Can Be Used Not Only In Manage People But Manage Ourselves What all career problems have in common is the gap between the reality and what we expect. We hope that our careers are flat and direct. Instead, they may be a combination of internal desires and external pressures. The inner desires are always full of blessing, with a little bit of greed; but the external pressure always squeezes them, strong and ruthless. This kind of conflict is inevitable. The complexity of the real world gives our career multiple choices. In my opinion, no answer will guarantee your success and satisfaction in career issues, and a decision on an important career problem often leads to a series of unforeseen problems. It might be a bit frustrating because there are always unexpected situations breaking the original forecast, after that your plan must be adjusted accordingly. At this point, the motivation theory in applied management becomes even more important. Motivation is the forces that energize, direct and sustain a person’s efforts. Inspire yourself and affirm yourself, even if you encounter thorns, tell yourself that there is never an easy way to go. After recognizing this, it is easier to accept the various tests of various levels. Make Career Decisions And Make Informed Career Choices It is not easy to make career decisions through a rational process. It requires us to identify professional prospects, explore career choices, and study our own personality traits before we can explain our career choices to ourselves or others. I think collecting the career information we are interested in is a core part of career planning, and the choice of career depends on the information we collect. To determine if a job has the characteristics we want, we need to know: the nature of work; education/training experience; salary returns; working environment; employment and promotion prospects; personal satisfaction; related occupations, etc. Then, where to get such trivial and complex information? Ways to collect career information include accessing publications, communicating with incumbents or industry experts, and experimenting with actual work. In the process of collecting, it is necessary to ensure that the information is accurate, up-to-date, objective, comprehensive and easy to read, which will make our gains even greater. Works Cited â€Å"Flashcard Machine Create, Study and Share Online Flash Cards.† Lighting Design Flashcards, www.flashcardmachine.com/chapter-10motivating-people.html.

How Are Teenagers Affected By Advertisements For Fast Food

Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels (US Total Media Ad Spend Inches Up, Pushed by Digital - EMarketer.). Besides, the increasing concern from the businessmen who spend a lot of money on advertising, there are also a rising number of customers who have highly prone to choose a product while being affected by advertisements. For example, the advertising that children view daily works -- 84 percent of parents take their kids to a fast food restaurant at least once per week (Davidson, Jeremi. How Are Teenagers Affected by Advertisements for Fast Food?). In addition, some advertising strategies will cause some social problems, such as advertising some products which will undermine health. Given the fact above, the increasing investment of advertisements is the debatable exigency. The research questions which leaded me to investigate are listed as follows: Is the huge investment of the advertisement worthy? And what kind of advertising strategies should be applied to gain better advertising effect? For my research questions are mainly relevantShow MoreRelatedFast Food Nation By Eric Schlosser1678 Words   |  7 Pagesshould pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people s decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’sRead MoreStakeholder Analysis : Business Analysis1384 Words   |  6 PagesXinyue Pan Kristen Foster CO150.402 15 October 2014 Stakeholder Analysis Essay Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paidRead MoreThe Dangers Of Fast Food Advertising1296 Words   |  6 PagesFast food advertisements can be found around the world, on newspapers, television, and even online. Children, teenagers, and parents have seen marketing focused on fast food. While adults may think little about such blatant advertising tactics that are solely designed to attract new customers, how are kids affected? People across the United States worry about the ever increasing obesity rates amongst children in recent years. A common explanation is the spike in popularity of fast food. Most kidsRe ad MoreYouth Obesity : Who Is Responsible?1446 Words   |  6 Pagesto fast food consumption. Over the past decade, lawyers and health advocates have tried to accuse fast food companies of the country’s growing obesity problem among children. Many customers have filed lawsuits against fast food restaurants blaming them for causing their children to gain weight. However, none of these cases have won in the courts and the main reason is that blaming the fast food companies exclusively would be too reductive. We will therefore argue that, in addition to the fast foodRead MoreThe Effects Of Television Advertising On Food Choices Essay1434 Words   |  6 Pagesa powerful, subconscious effect on food choices for both adults and children. Exposure to fast food ads seems to promote consumption of these foods. Clinical trials have been done looking at the effect of advertising and food choices. A number of studies have found that TV commercials for specific foods lead to an increase in the consumption of these foods before and after airing the commercials, Every day you are bombarded with literally lots of different food choices. Walk down your street, watchRead MorePersuasive Essay On Fast Food1605 Words   |  7 Pages Drop that Twinkie There are many reasons why we crave and desire many different foods, but fast food is fast and easy why would there be a need for change. There are many reasons why peoples way of eating needs to change. Overall, there are situations in our health industries, that even the environment that oneself lives in can be a problem to their health as well. It is up to the teenagers to help stop this situation because they are the future of our state. Overall, obesity has beenRead MoreTelevision Advertising Effects1153 Words   |  5 Pagesnegative effects of television outweigh the positive effects. The majority of television watched is through advertisements. Television advertisements have a great impact on Americans, especially the youth. In fact, a young person views 40,000 television advertisements per year (Committee on Communications). Concerning a child’s developing cognition and social pressures, television advertisements negatively impact American youth in the areas of behav ior, health, and ethics. A young child’s cognitiveRead MoreThe Negative Effect Of Youth Health Essay1734 Words   |  7 Pages900,000 brands to sell (Children, Adolescents, and Advertising, 2006). Teenagers spend $155 billion a year, making them the most attractive costumers, hence why commercial advertisings are nearly always targeted at the youth age (Branded: the buying and selling of teenagers, 2003). Aiming commercial advertising at youth, enables them to be the most vulnerable to be affected their health both mentally and physically by how they interpret advertising. One third of youth experimentation with tobaccoRead MoreThe Problem Of Teenage Obesity Essay1177 Words   |  5 Pagesthroughout the world. It is growing epidemic and it’s a terrible thing. Watching a teenager wobble around all day out of breath and struggling to manage the stairs at school something no one should ever witness but with 18%⠁ ´ of teenagers obese it’s becoming a more common site everyday. Obesity i s a risk factor for several diseases and it can lead to more serious problem in the end and can be fatal that can cause even death. How have obesity numbers quadrupled in adolescents in the past 30 years? ¹ New ZealandRead MoreTaking a Look at Childhood Obesity1842 Words   |  7 Pages Illness).Obesity in America is an ever-growing problem and has boosted America to the number one spot in terms of obese population. It also stands as the most prevalent medical issue in American Children. In the past thirty years, obesity has affected many different age groups of kids. Preschool group, two to five years in age, and the youths between the ages of twelve and nineteen the obesity rate has more than doubled (Childhood Obesity Statistics and Facts 2v007). Childhood obesity has more

Bennett And Maffesoli s Theory Of The Blurring Of...

A contemporary example which can be used to illustrate the point of Bennett and Maffesoli’s theory of the blurring of divisional lines, which makes subculture tricky to identify the ‘Fabulus of Unicorns’ (VICE 2015). The polyamorous group are arguably an appropriation of the ‘furries’ subculture, and the imagery has already been part of alternative culture and appropriated into mainstream festival wear for some time. They actively differentiate themselves from the ‘normals’ with fulltime use of glitter, multi coloured hair, animal print in a style reminiscent of the Cockettes (Weisman and Weber 2002) of late 1960s San Francisco, who also lived in a polyamorous commune and used white middle class privilege to facilitate a lifestyle of†¦show more content†¦These scholars theorize deviant behaviour using medical concepts. â€Å"(Blackman 2014: 499). Perhaps the rejection of the term is to shed the negative connotations previously associated with subculture, as an aggressive and disruptive force within society. Which raises the interesting point, off subculture being difficult to clearly identify in relation to the mainstream, once the disruptive element has been pacified and also because of the reinvention of existing culture. The idea that culture has stagnated due to nostalgia, explains why it is difficult for some social and cultural commentators to recognise emerging contemporary subcultures. Petridis (2014) and Moss (2015) both say it is impossible to tell someone’s identity by clothing and there have been no recent new subcultures. Petridis does discuss Haul Girls and Seapunks, but addresses the similarities between Haul Girls and Mods, and likens Seapunks to 1990s Grunge. So, it is not that subculture is no longer a relevant term, but that these contemporary subcultures are a revitalisation of what has gone before, and pose little challenge to society because of their familiarity. However, the binary of Haul Girls and Seapunks still

Mixed Martial Arts Analysis Essay Example For Students

Mixed Martial Arts Analysis Essay There are lots of sports that involve utilizing physical contact but none more than martial arts. Some people might disagreeing feel that boxing or wrestling involves more physical contact and allows for more technique for the fighters performing. But boxing has greatly reduced and wrestling is full of drama and on Stage humiliation and fake fighting. MA also known as mixed martial arts is an all new type of sport that has become a favorite in many countries. The PUC best-known as the Ultimate Fighting Championship is the arrest presenter for MA and holds several fights for them every year with counterweights. Even a few top fighters from boxing are trying MA. MA combines the art of several distinct types of martial arts for fighters to utilize. In one fight you can have the power to see fighters utilizing wrestling, judo, May Thai kickboxing and Brazilian Juju-jujitsu. The MA combatants will struggle it out using techniques from these distinct forms of fighting inside of an eight sided cage. The only way to win is to knock out the opponent, force them to tap out employing a submission, or to succeed by the decision of the judges, The combatants will go at each other for three, five minute rounds in which time the judges will observe and decide who won if neither tot them is knocked out or has tapped out. The fights can be intensive, It is the referees job to make sure to stop it if one of the fighters is no longer able to defend themselves. This avoids severe damage to either fighter. Training for an MA competition demands hours of dedication and practice. It may take years for somebody to learn the several MA techniques and how to utilize it for fighting. They will start as amateurs and slowly work their way up to becoming pro fighters. They utilize exceptional fight gear that include special training gloves and Everlasting MA gloves. These gloves are designed in such a way to let the fighters to utilize their hands so that they can seize their opponent and perform a submission.

Star Traveling To The Millennium Essay Example For Students

Star Traveling To The Millennium Essay Word Count: 2205 Now as we are rapidly approaching the Millenium many people are getting the blues. This seems absurd because this offers all of us a perfect chance to start again. NASA is embracing this chance to grow and expand their departments. The phrase, Space, the final frontier, expresses the worlds obsession with space travel, that started centuries before it even became popular 30 years ago in Gene Roddenberrys TV series Star Trek. Science fiction has entertained our culture for years. We will write a custom essay on Star Traveling To The Millennium specifically for you for only $16.38 $13.9/page Order now Movies such as Star Wars and Planet of the Apes have helped fuel our desire to get off the planet earth, find new life forms, and conquer the stars. Science-fiction dreams of worlds beyond our solar system have taken on a more realistic aspect since astronomers discovered that the universe contains planets in surprisingly large numbers. Studying those distant planets might show how special Earth really is and tell us more about our place in the universe (NASA homepage). Finding a planet that can support human life would revolutionize our society into the Jetsons. These ideas are soon to become our realities. NASA is currently experimenting with many methods to try to explore the outer edges of the galaxy. In order to understand NASAs excitement about star traveling, we will first fly through current projects concerning space travel, second explore three possible technologies being experimented with for the year 2000, finally take a trip into our future and experience how star traveling will change our lives as we approach the end of the second millenium. NASAs goal of faster, better, cheaper has been the motivation for them to develop new mission concepts, and to validate never-before-used technologies in space. The new technologies, if proven to work, will revolutionize space exploration in the next century. According to NASAs New Millennium Program home page, last updated on September 16,1999, NASAs current project of Deep Space 1 demonstrates some of their most exotic technologies. One of the most impressive is the testing of an ion engine that is supposed to be 10 times more efficient than liquid or solid rocket engines. Deep Space 1 was launched on October 24, 1998. It is the first mission under NASAs New Millennium Program, which features flight testing of new technology, rather than science as its main focus (Rayman 4). These new technologies will make spacecraft of the future smaller, more economical, reliable, and closer to the goal of efficient space travel. According to Dr. Marc Rayman, the deputy mission manager and chief mission engineer for Deep Space 1, there are 12 advanced technologies onboard the spacecraft and seven have completed testing (5). Despite some glitches, the great majority of the advanced technologies have worked extremely well. Rayman also said, Mission designers and scientists can now confidently use them on future missions(4). All of this testing is now paving the way for star traveling. The great stumbling block in this road to the stars, however, is the sheer difficulty of getting anywhere in space. Merely achieving orbit is an expensive and risky proposition. Current space propulsion technologies make it a stretch to send probes to distant destinations within the solar system. Spacecrafts have to follow multiyear, indirect trajectories that loop around several planets in order to gain velocity from gravity assists. Then, the craft lacks the energy to come back. Fortunately, engineers have no shortage of inventive plans for new propulsion systems that might someday expand human presence beyond this planet. Anti-matter, compact nuclear rockets, and light sails are three ideas that engineers are experimenting with. But these ideas are in their embryonic stages and it is already more than apparent that the task is as difficult as it could possibly be, but still remain possible. Robert Frisbee, a researcher at NASAs Jet Propulsion Lab said, right now, based on our current level of ignorance, all three energy sources are equally impossible or possible (DiChristina 2). Some of these ideas are just radical refinements of current rocket or jet technologies. Others harness nuclear energies or ride on powerful laser beams. .u361e48415396d42f3f6315f306fee348 , .u361e48415396d42f3f6315f306fee348 .postImageUrl , .u361e48415396d42f3f6315f306fee348 .centered-text-area { min-height: 80px; position: relative; } .u361e48415396d42f3f6315f306fee348 , .u361e48415396d42f3f6315f306fee348:hover , .u361e48415396d42f3f6315f306fee348:visited , .u361e48415396d42f3f6315f306fee348:active { border:0!important; } .u361e48415396d42f3f6315f306fee348 .clearfix:after { content: ""; display: table; clear: both; } .u361e48415396d42f3f6315f306fee348 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u361e48415396d42f3f6315f306fee348:active , .u361e48415396d42f3f6315f306fee348:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u361e48415396d42f3f6315f306fee348 .centered-text-area { width: 100%; position: relative ; } .u361e48415396d42f3f6315f306fee348 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u361e48415396d42f3f6315f306fee348 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u361e48415396d42f3f6315f306fee348 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u361e48415396d42f3f6315f306fee348:hover .ctaButton { background-color: #34495E!important; } .u361e48415396d42f3f6315f306fee348 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u361e48415396d42f3f6315f306fee348 .u361e48415396d42f3f6315f306fee348-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u361e48415396d42f3f6315f306fee348:after { content: ""; display: block; clear: both; } READ: Prostitution Essay Even the equivalents of space elevators used for hoisting cargoes into orbit are on the drawing boards. Out of all the ideas that have been brought up, NASA . Star Traveling To The Millennium Essay Example For Students Star Traveling To The Millennium Essay Now as we are rapidly approaching the Millenium many people are getting the blues. This seems absurd because this offers all of us a perfect chance to start again. NASA is embracing this chance to grow and expand their departments. The phrase, Space, the final frontier, expresses the worlds obsession with space travel, that started centuries before it even became popular 30 years ago in Gene Roddenberrys TV series Star Trek. Science fiction has entertained our culture for years. Movies such as Star Wars and Planet of the Apes have helped fuel our desire to get off the planet earth, find new life forms, and conquer the stars. Science-fiction dreams of worlds beyond our solar system have taken on a more realistic aspect since astronomers discovered that the universe contains planets in surprisingly large numbers. Studying those distant planets might show how special Earth really is and tell us more about our place in the universe (NASA homepage). Finding a planet that can support human life would revolutionize our society into the Jetsons. These ideas are soon to become our realities. NASA is currently experimenting with many methods to try to explore the outer edges of the galaxy. We will write a custom essay on Star Traveling To The Millennium specifically for you for only $16.38 $13.9/page Order now In order to understand NASAs excitement about star traveling, we will first fly through current projects concerning space travel, second explore three possible technologies being experimented with for the year 2000, finally take a trip into our future and experience how star traveling will change our lives as we approach the end of the second millenium. NASAs goal of faster, better, cheaper has been the motivation for them to develop new mission concepts, and to validate never-before-used technologies in space. The new technologies, if proven to work, will revolutionize space exploration in the next century. According to NASAs New Millennium Program home page, last updated on September 16,1999, NASAs current project of Deep Space 1 demonstrates some of their most exotic technologies. One of the most impressive is the testing of an ion engine that is supposed to be 10 times more efficient than liquid or solid rocket engines. Deep Space 1 was launched on October 24, 1998. It is the first mission under NASAs New Millennium Program, which features flight testing of new technology, rather than science as its main focus (Rayman 4). These new technologies will make spacecraft of the future smaller, more economical, reliable, and closer to the goal of efficient space travel. According to Dr. Marc Rayman, the deputy mission manager and chief mission engineer for Deep Space 1, there are 12 advanced technologies onboard the spacecraft and seven have completed testing (5). Despite some glitches, the great majority of the advanced technologies have worked extremely well. Rayman also said, Mission designers and scientists can now confidently use them on future missions(4). All of this testing is now paving the way for star traveling. The great stumbling block in this road to the stars, however, is the sheer difficulty of getting anywhere in space. Merely achieving orbit is an expensive and risky proposition. Current space propulsion technologies make it a stretch to send probes to distant destinations within the solar system. Spacecrafts have to follow multiyear, indirect trajectories that loop around several planets in order to gain velocity from gravity assists. Then, the craft lacks the energy to come back. Fortunately, engineers have no shortage of inventive plans for new propulsion systems that might someday expand human presence beyond this planet. Anti-matter, compact nuclear rockets, and light sails are three ideas that engineers are experimenting with. But these ideas are in their embryonic stages and it is already more than apparent that the task is as difficult as it could possibly be, but still remain possible. Robert Frisbee, a researcher at NASAs Jet Propulsion Lab said, right now, based on our current level of ignorance, all three energy sources are equally impossible or possible (DiChristina 2). Some of these ideas are just radical refinements of current rocket or jet technologies. Others harness nuclear energies or ride on powerful laser beams. .u8d8b6c8c30541545233ed0cbac2d8bdb , .u8d8b6c8c30541545233ed0cbac2d8bdb .postImageUrl , .u8d8b6c8c30541545233ed0cbac2d8bdb .centered-text-area { min-height: 80px; position: relative; } .u8d8b6c8c30541545233ed0cbac2d8bdb , .u8d8b6c8c30541545233ed0cbac2d8bdb:hover , .u8d8b6c8c30541545233ed0cbac2d8bdb:visited , .u8d8b6c8c30541545233ed0cbac2d8bdb:active { border:0!important; } .u8d8b6c8c30541545233ed0cbac2d8bdb .clearfix:after { content: ""; display: table; clear: both; } .u8d8b6c8c30541545233ed0cbac2d8bdb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8d8b6c8c30541545233ed0cbac2d8bdb:active , .u8d8b6c8c30541545233ed0cbac2d8bdb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8d8b6c8c30541545233ed0cbac2d8bdb .centered-text-area { width: 100%; position: relative ; } .u8d8b6c8c30541545233ed0cbac2d8bdb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8d8b6c8c30541545233ed0cbac2d8bdb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8d8b6c8c30541545233ed0cbac2d8bdb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8d8b6c8c30541545233ed0cbac2d8bdb:hover .ctaButton { background-color: #34495E!important; } .u8d8b6c8c30541545233ed0cbac2d8bdb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8d8b6c8c30541545233ed0cbac2d8bdb .u8d8b6c8c30541545233ed0cbac2d8bdb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8d8b6c8c30541545233ed0cbac2d8bdb:after { content: ""; display: block; clear: both; } READ: Utopian Society Essay Even the equivalents of space elevators used for hoisting cargoes into orbit are on the drawing boards. Out of all the ideas that have been brought . Star Traveling To The Millennium Essay Example For Students Star Traveling To The Millennium Essay Now as we are rapidly approaching the Millenium many people are getting the blues. This seems absurd because this offers all of us a perfect chance to start again. NASA is embracing this chance to grow and expand their departments. The phrase, Space, the final frontier, expresses the worlds obsession with space travel, that started centuries before it even became popular 30 years ago in Gene Roddenberrys TV series Star Trek. Science fiction has entertained our culture for years. Movies such as Star Wars and Planet of the Apes have helped fuel our desire to get off the planet earth, find new life forms, and conquer the stars. Science-fiction dreams of worlds beyond our solar system have taken on a more realistic aspect since astronomers discovered that the universe contains planets in surprisingly large numbers. Studying those distant planets might show how special Earth really is and tell us more about our place in the universe (NASA homepage). Finding a planet that can support human life would revolutionize our society into the Jetsons. These ideas are soon to become our realities. NASA is currently experimenting with many methods to try to explore the outer edges of the galaxy. We will write a custom essay on Star Traveling To The Millennium specifically for you for only $16.38 $13.9/page Order now In order to understand NASAs excitement about star traveling, we will first fly through current projects concerning space travel, second explore three possible technologies being experimented with for the year 2000, finally take a trip into our future and experience how star traveling will change our lives as we approach the end of the second millenium. NASAs goal of faster, better, cheaper has been the motivation for them to develop new mission concepts, and to validate never-before-used technologies in space. The new technologies, if proven to work, will revolutionize space exploration in the next century. According to NASAs New Millennium Program home page, last updated on September 16,1999, NASAs current project of Deep Space 1 demonstrates some of their most exotic technologies. One of the most impressive is the testing of an ion engine that is supposed to be 10 times more efficient than liquid or solid rocket engines. Deep Space 1 was launched on October 24, 1998. It is the first mission under NASAs New Millennium Program, which features flight testing of new technology, rather than science as its main focus (Rayman 4). These new technologies will make spacecraft of the future smaller, more economical, reliable, and closer to the goal of efficient space travel. According to Dr. Marc Rayman, the deputy mission manager and chief mission engineer for Deep Space 1, there are 12 advanced technologies onboard the spacecraft and seven have completed testing (5). Despite some glitches, the great majority of the advanced technologies have worked extremely well. Rayman also said, Mission designers and scientists can now confidently use them on future missions(4). All of this testing is now paving the way for star traveling. The great stumbling block in this road to the stars, however, is the sheer difficulty of getting anywhere in space. Merely achieving orbit is an expensive and risky proposition. Current space propulsion technologies make it a stretch to send probes to distant destinations within the solar system. Spacecrafts have to follow multiyear, indirect trajectories that loop around several planets in order to gain velocity from gravity assists. Then, the craft lacks the energy to come back. Fortunately, engineers have no shortage of inventive plans for new propulsion systems that might someday expand human presence beyond this planet. Anti-matter, compact nuclear rockets, and light sails are three ideas that engineers are experimenting with. But these ideas are in their embryonic stages and it is already more than apparent that the task is as difficult as it could possibly be, but still remain possible. Robert Frisbee, a researcher at NASAs Jet Propulsion Lab said, right now, based on our current level of ignorance, all three energy sources are equally impossible or possible (DiChristina 2). Some of these ideas are just radical refinements of current rocket or jet technologies. Others harness nuclear energies or ride on powerful laser beams. .u143dd3deb42736892becf4d227e5591e , .u143dd3deb42736892becf4d227e5591e .postImageUrl , .u143dd3deb42736892becf4d227e5591e .centered-text-area { min-height: 80px; position: relative; } .u143dd3deb42736892becf4d227e5591e , .u143dd3deb42736892becf4d227e5591e:hover , .u143dd3deb42736892becf4d227e5591e:visited , .u143dd3deb42736892becf4d227e5591e:active { border:0!important; } .u143dd3deb42736892becf4d227e5591e .clearfix:after { content: ""; display: table; clear: both; } .u143dd3deb42736892becf4d227e5591e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u143dd3deb42736892becf4d227e5591e:active , .u143dd3deb42736892becf4d227e5591e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u143dd3deb42736892becf4d227e5591e .centered-text-area { width: 100%; position: relative ; } .u143dd3deb42736892becf4d227e5591e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u143dd3deb42736892becf4d227e5591e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u143dd3deb42736892becf4d227e5591e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u143dd3deb42736892becf4d227e5591e:hover .ctaButton { background-color: #34495E!important; } .u143dd3deb42736892becf4d227e5591e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u143dd3deb42736892becf4d227e5591e .u143dd3deb42736892becf4d227e5591e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u143dd3deb42736892becf4d227e5591e:after { content: ""; display: block; clear: both; } READ: Down Syndrome Report Essay Even the equivalents of space elevators used for hoisting cargoes into orbit are on the drawing boards. Out of all the ideas that have been brought .